Risks of not registering your trademark
If you have your business trademark registered, you have many benefits, from exclusive use to doubling your profits. But what happens in the case of businesses that do not have a trademark registration? Did you know that it can involve a great risk?
When you take the time to think about your future business, product, or service you want to offer, you wonder how profitable it can be. However, having good numbers is not a guarantee of the solidity you will obtain.
We share with you four important points about the disadvantages of not registering your trademark on time:
- You do not have a property right, therefore, you have a vulnerability in case you want to invest in advertising for your business.
- Exposed to theft. If the trademark is not registered, any person is free to file the application before the Trademark Registry. Whoever obtains this right, can prevent another person from using the trademark or could take the case to court to demand payment for use.
- Since your trademark is not registered, it cannot be assigned, serve as a guarantee or be part of a franchise, since there is no ownership to back it up. This represents a loss of business opportunity.
- Avoid confusion. You must avoid at all costs the entry of a brand similar to yours. Your customers may believe that it is the same product or service, thus generating losses in sales and unfair competition (they may sell a low-quality product with your trademark and at a lower price).
Considering that your trademark is the distinctive mark that makes you different from the competition, registering your trademark is the best alternative to protect it from piracy. Trademark registration can take 6 to 8 months to obtain 10 years of ownership. Don’t let what you have built with dedication and for years, pass to someone else’s hands.
Register your trademark!